I was house-sitting earlier this week, they had a DVD player so I was watching the complete Buffy the Vampire Slayer, 16 hours a day. They also seemed to have my Amazon wishlist of books lying round, so I read this book called Tipping Point.
Its like one of these sociological / cultural / psychology for people books. I only got through the first 60 pages, giving some clues about why some cultural phenomenons become runaway successes and others don't.
From what I gather, it usually depends on a dozen or so factors all pulling in the same direction at the same time.
There are three types of people vital in spreading new ideas. The first one mentioned is The Connector, they're charming people who know everyone in many worlds. Not necessarily close friends with everyone, but charming enough to be remembered. Close ties between 'friends' and 'weak ties' between acquaintances. When these guys get it, a bit of news spreads quickly.
I'm not very good as a 'Connector', my charmingness doesn't come easily, despite the worlds I span.
The second person type was 'The Maven', one who collects information and is good at communicating it. These would be the people who discover the cool bands who are to be the next big thing that no one knows about, or who have figured out that Facebook has jumped the shark.
I too am not so good as a Maven, I back the wrong horses.
Sadly I never found out who the third person type was.
Apparently the 'weak tie' friendships are more useful than the strong one, cos there are more of them with a greater span.
First band on are Arthur and Martha, one of them is Alice from Spiral Scratch, when my musical masterplan comes together next year, I'll need them on my side. I think that by bribery, they'll learn to love me, and sort out the damned Spiral Scratch blog. That was the plan anyway.
But before I came out this evening, I checked my last review of of Arthur and Martha, and it turns out I liked them last time, but was sadly too drunk to be coherent.
Tonight though, I am sober.
They are the missing link between Bis and The Younger Younger 28s, and their last song sounded like Idlewild's A Tone.
This one time I saw the Younger Younger 28s at King Tuts in Glasgow, about five people in the crowd, including flatmate Nick, Joanne from Stonehaven and some broad with a notebook. The next week the gig got a rave review in the NME.
The next time I saw them was Freshers week '98 at Strathclyde Uni, I got chatting to the girls in the band, they said they were playing the next night in Edinburgh. So me and Nick duly trekked over and got chatting to them there too. For years I've claimed I snogged the cute one outside The Venue.
Monster Bobby on next, here tonight, the records show that me and Fiona thought he was pants last time, mostly due to the crap sound in Tuffnells.
Tonight though, the sound's better the place is a quarter full and there's a girl in the crowd who looks like Beautiful Laura from school.
He's the main driving force behind The Pipettes and a proto-Bill Drummond according to wikipedia. Sounds like a cross between Craig Pulsar and Denim tonight mind.
Final act of the night for me are The Monday Club. Three girls, well, the drummer is a bit borderline. But the singing guitar and bass girls sure can holler. Like Polly Jane Harvey reborn as slightly younger. Nice harmony bits and the bass player was really cute.
I'm not sure what it was, but I kept glancing at my watch, wishing they'd finish so I could go home, then I realised that actually I could just go home, no need to wait.
Arthur and Martha